Short Haul: 01743 233234

Long Haul: 01743 231080

About Us



Our Story


We are Shrewsbury’s multi award-winning independent travel agency. The team at Peakes Travel Elite are experts in sourcing luxury holidays, delivered with exceptional customer service.

Frances Peake set up the business in 1992 from her farmhouse kitchen table. Three years later demand for her services saw the business move into a small unit in the Darwin Shopping Centre, and then into a bigger unit two years later with a team of four travel consultants.

In 2001, Peakes acquired luxury specialist Ron Morgan Travel, which brought Claire Moore (now Managing Director) into the business.

In 2007 both companies came together at the Mardol premises, and Peakes Travel Elite as we know it today was born.

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Why Choose Peakes Travel Elite?

Travel

Let us take care of all the details in the changing world of travel. When things go wrong, flights are cancelled, or borders close, you’ll know you have a trusted team of agents to get you safely on your way

Independent business

As an independent business, we can offer you our unbiased knowledge, using our years of travel experience

Premium customer service

We provide premium customer service where you’re treated as an individual – no chatbots, just real people giving good, honest advice
 

Operator

Following the pandemic, we took the decision to stop working with any tour operators who treated our customers unfairly during that time. Feel safe in the knowledge we will only use trusted operators

Appointment service

Our appointment service means we can pair you with an agent who has the experience and expertise to put together the perfect itinerary

Travel

Peakes are proud to be active members of AITO. When you book with an AITO member you are assured of the finest personal service, expert knowledge, and a holiday that is fully financially protected

Frances and Claire receiving an award

Some of Our Awards

Trade Travel Gazette

Since 2016 the Trade Travel Gazette has shortlisted Peakes as a top 50 travel agency in central England every year, and in 2020 crowned as the UK and Ireland's number one travel agency

AITO Agents All Star Travel Agent Award

AITO Agents All Star Travel Agent Award – 2020

Kuoni’s Luxury Agent of the Year

Kuoni’s Luxury Agent of the Year – 2020

Agent of the Year for touring and adventure travel - ATAS Awards

Agent of the Year for touring and adventure travel - ATAS Awards - 2020

Travel Weekly Agent Achievement Award

Travel Weekly Agent Achievement Award - 2021

Finalist for Luxury Travel Agency of the Year

Finalist for Luxury Travel Agency of the Year - TTG Luxury Travel Awards 2022

Agent Achievement Awards

 Shortlisted in the National and Regional Categories of the 2022 Travel Weekly Agent Achievement Awards

Outstanding Customer Service at the Shropshire Chamber of Commerce Business Awards 2022

Winners of the 'Outstanding Customer Service' Award at the Shropshire Chamber of Commerce Business Awards 2022

         If you would like to make an appointment with us please give us a call at 01743 233234 or email sales@peakestravelelite.co.uk

What To Expect

Local

Local

From our base in Shrewsbury, we can deliver you to every corner of the world. Come and visit us or call to discuss your next adventure. We are experts in finding the ‘right’ holiday that complements your interests, budget, and tastes.

Independent

Independent

We are a family-run, independent travel company. This means we can give completely impartial advice to find the holiday experience to suit your individual needs and go the extra mile to add the special touches to make your trip even more memorable.

Trusted

Trusted

We are ABTA bonded and since we opened our doors, over thirty years ago, we have used our worldwide experience to provide professional expertise offering the very best in holidays, from a short break to a long haul travel adventure.

Our Staff

Claire

Claire Moore

As Managing Director, Claire takes overall responsibility for the award-winning, independent agency that is Peakes Travel Elite...

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Frances

Frances Peake

Since starting the business over 30 years ago Frances has seen many changes in the industry and has taken great pride and pleasure in seeing...

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Kate

Kate Goodrich

Kate joined Peakes Travel Elite in 2002 and has over 25 years of travel experience. Her passion for travel is seen through her commitment...

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Millie

Millie Moore

Millie is our newest and arguably cutest staff member! While she belongs to Claire, she is devoted to all Peakes Travel staff...

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Sarah

Sarah Cooper

Sarah was born and raised in Northern Ireland but is now happily settled in Shropshire which explains her unique accent, friendly...

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Sue

Sue Kinton

Sue has been in the travel industry since 1997 and puts her passion for travel down to a school trip at age 15 on the SS Uganda...

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Susan

Susan Jones

Susan has 20 years of experience working in travel, from specialist tour operators to high street agencies, so she brought with her considerable...

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Torr

Torr Walker

Torr started her travel career as an apprentice at Thomas Cook before joining the Peakes team 7 years later as a European Specialist in 2019....

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What Our Happy Clients Say
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Mary Cambray

As long-term clients of Peakes Travel Elite we continue to benefit from their expertise, professionalism and care, whether we are booking single flights or extensive trips overseas. No matter what the request, the team will always find a way to meet your needs using their extensive knowledge of the travel market and the destinations involved. I would always recommend using a travel agent and I would always recommend Peakes Travel Elite.

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Graham & Jenny Wynn

Wherever we have travelled with Peakes they have an excellent network of partners able to access the very best experiences, effortlessly ensuring our expectations were not only met but always exceeded. Hotels have always been of the standard promised, cars and excursions perfectly organised so we get to have stress-free holidays knowing that everything has been professionally organised and if something does go wrong, we know Peakes staff are only a phone call away.

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Barrie & Julia Browne

Thank you once again to both Sue and all at Peake’s Travel Elite for all the arrangements made on our behalf on our most recent cruise with Silversea between Barcelona and Lisbon. The attention to detail in all the arrangements was perfect and left nothing to chance. The transfer from Barcelona Airport to Silver Cloud

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Sarah Edwards

We are home safely although we really didn’t want to leave Dubai! The whole trip was wonderful and we loved it all. Your attention to detail and ability to tailor the trip to manage our not insignificant requests – trip of a lifetime, my husbands first long haul trip (having just recovered from surgery), sunshine

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Kirsty Smallman

We have had a wonderful time Sally and the service we received from Peakes Travel from the time of enquiry to the day of return was excellent. The advice was imperative as to what location and accommodation as we have read and heard about cheaper trips being a huge disappointment. We would not hesitate in recommending

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Nick Jones

The experience was excellent from start to finish and I appreciate your efforts to find us something suitable. We both value the time you took to chat with us and find out exactly what each of us wanted too! I’ll certainly continue to recommend you to friends and clients.

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Teresa Carey

Thank you for making our special family holiday one to remember. I could not have made everything run so smoothly and come up with such great choices of accommodation no matter how long I’d have spent trying. You kept us fully informed throughout the process and were very approachable. We would have no hesitation in recommending Peakes Travel Elite to friends.

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Dean Harris

We’ve had the pleasure of the Peakes team organising our holidays for nearly 20 years. They have identified and organised everything for us from the most spectacular trips to all four corners of the globe (which would rival any “bucket list”) as well as simple mini/city breaks.  They always know the next new place!  The levels of customer service, location knowledge and willingness to go the extra mile (with nothing being too much trouble) are of the highest level and bear testimony to Peakes’ long, successful and award-winning history. You can trust Claire and her team to always act with the utmost professionalism, efficiency, courtesy and honesty.  We always feel in safe hands with Peakes Travel Elite.

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Claire

Claire and all the staff at Peakes are fantastic and have now become an integral part of any holiday planning for us! From the seeds of an idea on a destination to following up with us on our return home, they have been an invaluable help every step of the way.

We have enjoyed many trips with them now and they always go the extra mile to ensure each holiday is as memorable as the last. A super team who I regularly recommend to both family and friends.

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Sue Miles

The team at Peakes Travel Elite have been organising holidays for me and my late husband for many years now. I have some amazing memories of holidays in all sorts of exotic places and we were never disappointed in any aspect of any trip. Since my husband died, I haven't travelled as much, but I’m now ready to explore again. Claire has booked an exciting safari holiday for me in Namibia, which I am totally confident will live up to all my expectations. It's great to work with a team that knows me and my priorities so well.

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Ann & Ian Packman

The key reasons we use Peakes is that they always give us a number of options to choose from, they make all the necessary travel arrangements which takes the stress away from us, we know the hotels, transfer vehicles, itineraries etc will be of a good standard, they resolve any issues that arise, e.g. re-booking trips during the pandemic, they have strong communication - keeping us informed of progress, advising on visa requirements etc, prompt response to any of our queries, and the whole team are friendly and professional at all times. We would highly recommend using Peakes Travel Elite.

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John & Jean Major

Their staff clearly know what they’re talking about. Their advice on locations and operators has proved to be spot on time and again. And the professional way in which they handle the various questions that come to mind between making a reservation and starting the actual holiday – probably work-a-day to them, but so important to the customer - makes us come back to them time and time again. Professional in all dealings, Experts in the travel industry, Attentive at dealing with the small things, Knowledgeable of all destinations, Excellent planning and advice, and Service where nothing is too much trouble.

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Graham & Christine Hughes

Going on holiday is not as easy as just picking up a brochure and saying we want ‘that one.’ Professional advice is needed these days and that’s why we trust Peakes. Peakes always want a debrief after our overseas trips. Sue and her team are acting as consultants, not just salespeople. The advice we have had from them has certainly made for better and more exciting adventures. The good service is clearly built on years of their own travelling experience.

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Chris & Carol Legg

For our 70th birthdays and 46th wedding anniversary we asked Peakes to help us plan an 11 day trip to Norway staying in Oslo, Tromso and Senja in the Arctic Circle. As less experienced travellers, Torr guided us through our options and answered all our (many) questions. She always kept us informed by prompt emails and face-to-face meetings. She helped with hotel choices, car parking at the airport, changing flight times and car hire logistics. Everything worked like clockwork and Torr gave us the confidence to really enjoy this special and memorable holiday. Thank you so much.

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Julie Shaw

I had an informative meeting with Sarah from Peakes Travel and found her pleasant nature and knowledge of cruising invaluable. She guided me through it seamlessly and even helped me when I had transport issues on my way to Southampton. I highly recommend Peakes’ services and friendly staff.

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Jane Weston

Peakes Travel, please can I just say thank you for employing such amazing staff. Sarah has been patient and knowledgeable, with no questions unanswered, and there have been questions! She has maintained throughout telephone and email support and an appointment to hand over tickets and final reassurance because I am a worrier, and she allowed for that. Also, her smile lights up her desk and never once did she make me feel thick for asking a question, and her excitement for us has been palpable. So thank you because I now have a partner who is for the first time taking a break, in a holiday that he feels totally confident in, and I hope it is the start of many more to come.

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David Rogers & Angela Rogers

Sarah is so helpful; nothing is ever too much trouble whatever booking arrangements we ask of her they are always done to the highest standard and any recommendations she has made again have been perfect for us. She is extremely professional at all times and has a wonderful personality, we couldn’t recommend her and Peakes Travel enough.

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Janet & Keith Morris

Kate at Peakes has always come up trumps when organising our long-haul trips over the past ten years.  She is a pleasure to deal with. Always cheerful, knowledgeable and enthusiastic. Give her your basic ideas and she will produce a suggested itinerary in a few days. She will be in regular contact until, between you, you have put together the holiday of your dreams.

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Wendy & Trevor Chadd

Having used Peakes Travel previously we didn’t hesitate to call on them to arrange our recent tour to America. The personal tailored service and the genuine knowledge of the various locations really sets them apart!

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Sue & Jim Hood

We so enjoyed our visit to see family in New Zealand. Thank you very much Kate for your hard work getting us both to see them after many years away, once again many thanks.

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Alan & Sandra Wilkin

Thank you very much for the wonderful holiday that we have just experienced, and for all your help Kate in making this holiday possible.

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Jane Tench

My friend and I recently had a holiday/experience when we went to New York. Peakes Travel made our whole experience so special, as they helped plan our trip down to the last detail.

Torr, our travel advisor, was so helpful, kind and efficient that the whole holiday was seamless. Nothing was too much trouble. Thank you Peakes - no wonder you get awards!

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Richard Evans

Elite by name, Elite by nature. It comes as no surprise to me at all, that Peakes Travel Elite have won awards!  My partner and I usually take three holidays per year and we 'always' book through Peakes Travel Elite. We always try to use the same consultant (Torr) as we find her so very helpful, knowledgeable and so easily able to deal with our ever-increasing demands. She recommended a hotel to us last year that we loved so much, we are returning to it this October. I have no hesitation in recommending Peakes Travel Elite to my family and friends and have actually done so to good effect, many times now. This is a really well-run, friendly and customer-focused travel agency, and I for one would simply never use anyone else.

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Ann Griffiths

Torr from Peakes Travel planned an excellent holiday in Cyprus last March 2023. After years of arranging holidays ourselves, we could not believe how easy it was for us to have Torr arrange it all in every last detail. Along with booking plane seats with extra leg room, researching hotels and dealing with any queries we had directly with the hotel. Having Torr arrange transfers and boarding passes was a worry taken from us. Torr listens carefully and carries out instructions to the letter. We have since booked 2 more holidays in the future to Corfu and Malta in 2024. The total cost doesn't seem that much different to planning it all yourself either. Very pleased with the service.